What you can find on/in the floor
CALLA Printemps Eté 2011 Teaser from calla paris on Vimeo.
Some weeks ago a person I know posted on Facebook the first foto above. It’s clearly and simply the shot of a floor with a particular pattern.
This person is a very famous creative director of an important Italian fashion brand. The photo got some “likes” and someone commented something like: “I wonder what people would say if I posted a photo of a shit on a pavement. Would they like it too?”
It was a joke, ok, but suddendly I started thinking about how many different things we can see in the same images, giving it different meanings. Probably, the person who commented like that didn’t really see anything in that shot: I guess he thought it’s the kind of snap you get when you accidentally leave the camera of your cell phone on while you’re walking.
I was instead unespectably struck by the image. Something caught my attention as if I had already seen it somewhere.
And there we go! The pattern of the floor is really very similar to a print in Calla Haynes‘ SS11 collection, which is overall beautiful and luxurious in a relaxed and understated way, as usual.
What to someone is a meaningless thing can open a world of suggestions to a creative mind, don’t you think?
Ariko
Genius