Volta Footwear: Genuine authenticity

volta shoes

When new products arise in the fashion field, it’s always a gamble, you never know how long the products are going to last, but this usually doesn’t happen if the design is simple and clear, easily recognizable by all. For many people the first inspiration of life is probably to travel and have free time, but if you meet the Volta Footwear group, run from the creative collective 247, you know at a glance that the passion that moves their projects is just defined in their logo: 24 hours for 7 days… of work? Such tireless guys! A breeding ground of minds created a multicultural team of young people with varied experiences in the fashion field, ranging from marketing to product development and communication consulting. 247 is first of all a well known italian showroom that handles the coolest fashion brands in the international market.

It’s easy to draw conclusions: they’re passionate for fashion, they love italian craftsmanship, they know everything about shoes, so they ended up on creating a fashion brand,  ”Volta Footwear“, whose tag-line identifies them as “instant classic”. And we can use that term because Volta is one of the footwear companies which has created an immediately recognisable style and with an eye for detail. A pair of shoes that immediately and successfully found its niche both with  trendsetters and ordinary consumers. It’s really hard to create a product that is so recognisable  among all the incessant flow of new creations that the world grinds out; but with Volta the successful result is due to the attention and care that Giacomo, Mauro, Tommaso and Matteo brought out by drawing through their  personal experiences and research based on prominent figures’ latest work in shoes and then applied in a stylish and clear way. Research is, of course, essential in creating new and exciting work. An instant classic that became an instant trend setter, Volta footwear… when Italy spreads fashion and talent around the world.

They have realized a special edition of Volta Footwear for one of our favorite webshop OKI-NI… Do I need to add more?

Content editing and direction Morethanlove
Video Interview Davide Calafà
Photographs Susanna Spina

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