Vintage goes Viral
From January 26th to 30th in Florence was held the Vintage Selection fair, as usual. But what’s different this time is that the fair was advertised with a really well done viral campaign: short catwalks around town, with pedestrian crossings turned into 30-seconds fashion shows, just the time for the green light to turn red, with models showing off vintage clothings to astonished and amused drivers right in the traffic jams.
Ariko
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