Design Catwalk
Vintage goes Viral

From January 26th to 30th in Florence was held the Vintage Selection fair, as usual. But what’s different this time is that the fair was advertised with a really well done viral campaign: short catwalks around town, with pedestrian crossings turned into 30-seconds fashion shows, just the time for the green light to turn red, with models showing off vintage clothings to astonished and amused drivers right in the traffic jams.

Ariko





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