Vienna part #2: 11festival of fashion and photography
The 11festival is a festival of culture. It celebrates Austrian fashion and photography beyond the pressures of the business, presenting not only the best newcomers, but also the most interesting established designers and photographers who will be publicly honoured as part of one of the festival´s highlights – the awarding of the official Austrian fashion awards – AFA Austria Fashion Awards.
Culture also means to build on tradition and to transform it into something new through an innovative spirit. For this reason, the festival will be dealing with the topic of traditional crafts as an important source of inspiration for contemporary fashion.
This year´s festival campaign illustrates contemporary art´s lasting influence on fashion: for the first time this year it is conceived by internationally renowned artist Erwin Wurm. Together with the grand dame of Austrian fashion photography, Elife Semotan, he creates sculptures that represent a strong statement, both on fashion and art.
The program includes collection presentations; a trend seminar with Lidewij Edelkoort; a fashion-experts speed dating where young entrepreneurs in the fashion business get the opportunity to benefit from the expertise and knowledge of the departure experts and sort out questions concerning the economic part of fashion fast and straightforwardly; fashion shows en ‘plain air’; discussions in museums; guest showcases; fashion films; and of course partiespartiesparties.
julikafrombudapest
