The wonderful (and ethical) world of Lu Flux
A dreamy, imaginary world. Something unusual, something playful, garments made to express humour and joy, not only to warm you up: all this is Lu Flux.
Lu Flux debuted at London Fashion Week as part of Vauxhall Fashion Scout’s anticipated ‘Ones to Watch’ show in February 2009. After exhibiting under the Estethica initiative at Somerset House for two seasons Lu was awarded the Innovation Award in conjunction with the Ethical Fashion Forum celebrating her inventive and exciting designs in the world of sustainable fashion. Actually, Lu Flux gives redundant textiles a new lease of life by upcycling them into menswear and womenswear consequently celebrating the romance of the ‘oneoff’. In opposition to our modern throwaway culture something new comes from something old therefore reducing waste and excess production.
In September 2010 Lu presented her SS11 collection ‘Over the Hills and Far Away’ in London, Paris, Amsterdam and Tokyo. For her third season of exhibiting in Estethica, Lu received expert support from brand consultant Yasmin Sewell appointed to her through the British Fashion Council’s Eco Fashion Mentor Programme.
Born on the Isle of Wight, Lu studied Fashion at Edinburgh College of Art winning the Ocean Terminal Scottish Fashion Graduate Award with her final collection. Subsequently she went on to work as a design assistant to Bernhard Willhelm in his Paris studio before returning to the UK to start her own label.
The Lu Flux trademark of familiar patchwork patterns fashioned into wearable garments continues to charm a growing customer base that has begun to extend to an international level. Lu currently lives and works in London.
Lu Flux fuses vintage qualities with a fun and conceptual modernity, refashioning old craft to produce playful, humorous, colourful and at times illusory garments. Traditional techniques assume modern shapes where fabrics and patterns associated with delicacy and gentle beauty are presented in bold, sculptural forms.
Not only the collections are a pleasure for the eyes: the videos are wonderful little movies, which perfectly convey the mood of the collection to the most various audiences.
Ariko
