The Perfection of ShowStudio
Thanks to Alessia of Capitocome, I got to know the amazing video works of SHOWstudio.
SHOWstudio.com is an award-winning fashion website, founded and directed by Nick Knight, that has consistently pushed the boundaries of communicating fashion online. The founder Nick Knight based his website on the belief that “showing the entire creative process—from conception to completion—is beneficial for the artist, the audience and the art itself.” And it is indeed! The last video posted are refreshingly beautiful, truly innovative, fascinating, magical.
Two videos you shouldn’t miss are Perfect and Joie de Vivre, both by Ruth Hogben. She is a young filmmaker based in London and is also Director of Fashion Film at SHOWstudio.com, after assisting Nick Knight between 2005 and February 2009 both as his first photographic assistant and editor of his fashion film projects.
Perfect is a clip which interprets Phoebe Philo’s A/W 2010 Céline collection enhancing the search for perfection with the snakey, liquid moves of the model, in a very clean and minimalistic atmosphere.
Joie de Vivre is all about the dark glamour of Gareth Pugh’s A/W 2010 collection, inspired by the trasgressions and cruel joy of the roaring Twenties. The music and the model are just fab. Not to talk about the aesthetic of the video itself of course.
Another thing you notice by looking at these short movies is the amazing ability of the models. You realize how much talent and work and art you need to master to be a truly good model.
You can judge by yourself:
Ariko
