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Posts Tagged ‘eco’

Goodone, because they’re the good ones.

It’s called “greenwash” and it’s what companies do to stress out how green, sustainable, and eco friendly they are. But often it’s just pure marketing. Say, a car brand starts to communicate effectively how low are the Co2 emissions of a certain car. But they don’t say they must keep them under a certain level in compliance to international laws, and there’s nothing spontaneous in this. It’s the kind of “sustainability” I can’t stand, because it’s fake.

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Ride in Style

“A bike to match your look”. Since I moved to Nyc, I picked up at first glance the major trends

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