Rockin’ up beauty and self defence with sweetsweet Mawi

Mawi – the designer

David Koma and Mary Katrantzou’s designs and Lisa (left) and Teresa (right) from the staff

It is not weird at all for me to put this heavy metal rockin’ accessories brand side a side to sweetness:  ’cause for me Mawi is also that.

I visit them at White, in Milan, it has been 4 seasons now, and they are just lovely people, smiling and enjoying life and work, starting from designer herself, Mawi.  For sure succeeding in what you do helps (this summer the brand was in many Vogue editorials in different contries’ editions at the same time and gets quoted, collaborates, and inspires worldwide as seen on the blog), but fashion is apparently never too much filled with jealousy and distance.  Having a chat with Teresa from the staff we noticed how too often, maybe mostly in Italy, people of fashion biz think that a certain coolness (or better coldness) has to be part of image, and this sometimes happens to forget even to say hello and goodbye when you visit a stand in a trade fair.

I actually love it that young designers have generally a completely different and more collaborating approach that doesn’t stop them from creating strong and cool product like the Mawi collection is for sure.

The latest is made of all pieces that call back again on heavy metal in a style that only Mawi can do in perfect harmony with “hurt and elegance”. By the way I am not suggesting but just considering that wearing it could be an unexpected help when you have to defend yourself.

julikafrombudapest

Tags: biz, blog, David Koma, fashion business, london fashion week, Mary Katrantzou, Mawi, Mind the bag, rock'n roll, white