No need to shout
While walking in Ny West Village, suddenly I bumped into an antique cinema sign, resembling those typically Parisian “cinema d’essai”.
No fringe projections though; rather the entrance of the always daring Martin Margiela retail concept. Artist’s loft style atmosphere, exposed pipes, attractive downtown guys in white lab coats assisting you.
Definitely the Belgian designer does not need a midtown 500 sqm flagship store to make people talk, but a concept reflecting his quintessential minimal style.
Elodie
