Design Catwalk
LeonardoWorx shares the Iterative Method

I have met Leonardo’s work many times in these years (for brands like Armani, concept store Luisaviaroma, Misseri Animation Studio and many others) and my impression about it was always the one of a deep and precise method of research for a result studied in all details. Leonardo studied Music and New Technologies at Conservatorio L. Cherubini in Florence (Italy), Ircam and at Centre Pompidou (Paris).

His last project is called the ‘Iterative Method’ and it is based on a coding concept that is likely adaptable to our coded minds and thought. I interviewed Leonardo for DesignCatwalk to let you get an insight in this interesting work.

J: Hi Leonardo, how did you start this last project, the Itarative Method?

L: It all started when I was working on the House of Peroni installation for MC Saatchi, as it was the first time I used iterative functions translated in coding with Processing. I was immediately intrigued by the idea of creating an infinite number of auto-generative artworks that evolve from a simple structure into more and more complex creations that I call module or DNA — for its similarity to genetic code.
When I started i felt there was a strong connection between the iterative method and some of my personal experiences, although I didn’t clearly understand why. I then started researching online and went through a lot of M.I.T. papers, thesis, TED talks and all those sources shared one idea: that all our feelings, like the love for someone, even someone who is not with us anymore, go beyond a determined space and time and follow an iterative pattern that can be quantified with one “value” that we already know. This is the reason why I did The Iterative Method.

J: How is your career now and how has it evolved from what you have built during
your studies?

L: I’m a digital artist working at 360 degrees from sound design, to interactive installations, 3dshortmovies and printed artworks. I’m represented by Machas, a really cool agency from London and i do my projects for art galleries, fashion brands and commercial brands covering all the fields.
I started as a contemporary music composer but when i made my first interactive installations i started studying by myself motion graphic, 3D and videoshooting. So here we are!

J: In your career you have already had clients of all types, which ones
were the most important, or hard collaborations?

L: For sure creating stuff for OFFF festival and LuisaViaRoma inspired me in the other projects.
I was really excited working for Adobe creating an artwork for The Bully Project Mural, as well, was really special and important working for clients like ENI and The House of Peroni in London.

J: What do you think are the new roles in the fashion world?

L:I think that the new role in fashion world is definitely the artist that works in combo with fashion designers and concept stores. It makes the difference as you can see on fashion brands that focus their identity not in a product or a campaign, but their concept enhanced by an artist.

J: Are you able to combine ‘necessary work’ to your interests?

Yep, it’s always an exciting challenge, and more you express yourself with personal projects, more the clients trust in your vision and taste. This mean more creative freedom and less feedbacks from art and creative directors. Everyone is happy!

J: Here on Design Catwalk I write about the connections between the life of fashion, art,
sociology. How do you do your research? What would you never give up?

L: I’m really curious about everything, from science to nature, music, trends, photography etc.
I do my research everyday, living with my friends, skateboarding, having fun, trying to keep in mind whatever is inspiring for me.

J: Which are the artists you have discovered latest and where, and which ones
have never disappointed you?

L: Recently i discovered Sui Park (from NYC) on Behance.
Artists that never disappointed me are: Jon Hopkins, Mischa Rozema from PostPanic, GMunk and many others.

J: An art-tip of a city that you love ?

L: Sagrada Familia in Barcelona

J: Future projects?

L: Many, maybe too much! Now I’m focusing on my vision about type, at the same time, on human body movements related to their perception (for interactive installations) and a lot more!

J: Current readings, printed or/and online?

L: I’m reading a lot of stuff everyday, since a few months i’m focused on sociology and science documents.

juliana de nicola. Senior Fashion and Art Editor
Juliana is an italian-austrian artist and designer. After academical art-studies and fashion Ba she started working as a free-lance in fashion business covering different roles to feed her curiosity, while her personal projects are growing out of her mouth and ears restless. She was born in Vienna in the past century, loves her savage dogs, lives now in Florence, and travels every time she can.


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