Some days ago I was talking with a friend about the different feelings about colour we link to the different seasons of the year. “You see” – he said – “in Summer you feel like wearing bright colours, while in winter everything turns dark”. I have to say, this friend of mine is the further I can think from fashion. I completely disagreed: when the days turn rainy and gray, all I want is a touch of bright, and one of my favourite colours for the cold season is white.
The massive use of white was the first thing that struck me about the collection of Isabell Yalda Hellysaz, a Swedish/Persian Fashion Designer graduated from the London College of Fashion in 2012.
But when I read what she had to say about it, I was even more intrigued: As a future fashion designer, global issues are very important to me and this is reflected in my work. Fashion has always played an important role in war and is constantly used in propaganda and advertisements. In today’s society we are under a constant and intense media bombardment about what is “accepted” and capitalism has turned fashion into a tool for mass production and fast consumption. Slowing down the process, I want to explore a more human alternative and concentrate on the essence of fashion which, for me, is fabrics, craft, and details.
The collection is minimal but rich at takes inspiration from some Second World War uniforms with space age influences, especially in the use of innovative fabrics, where the female is in a constant touch with masculine shapes.