Furla vs Sissi
Here beautiful backstage pics of the adv photoshoot that Sissi did for Furla. She won the Furla award in 2002 and was called for their special designer collaboration project to create accessories for their last collection.
I love the styling and hair a lot. I really think this collaboration works and doesn’t take away anything too much from art or fashion.
Here the interview as promised:
-What do you feel to be the most important steps in your way up to now?
My job is growing on me like a plant that seeks the light.
I feel that we grow together and in this evolution each step has been crucial in lifting the feet off the ground.
The Furla Prize in 2002 gave me visibility ‘; in the personal exhibition “Nests” at Macro in Rome in 2004 I explained my poetic migration to seek a nest, a refuge; the New York Prize made me feel a spore who flies and contaminates; exhibiting at the Chelsea Art Museum and the Brooklyn Museum in NY I conversed and compared my work discovering it in diversity of style. The Venice Biennale in 2009 was my endurance and the exhibition at Pomodoro Foundation that takes place in during these days makes me feel like a tree that sheds its leaves to hear them and see them new each time.
-Did you come across the fashion world in the strict sense other times?
The most direct meeting came winning Furla prize in the 2002 and then making the adv campaign this year, 2010, and creating the capsule accessories collection inspired on my artwork I am wearing in the shooting: a rope with snaplinks that declines in the necklace, ring, belt, chain.
I made an installation inspired by the work Voliare for the new talent’s fashion show sponsored by the Chamber of Fashion in Milan.
-Many designers are now often provided by the art world and sometimes vice versa (although, allowing myself a generalising view, with perhaps thinner results dealing with different fields, or just call themselves artists. this definition is still debated, questionably rejected by some and defended by others. What do you think?
I think what’s often pushing to get out of a border is the need not to see it. A necessary desire to research and change to get more nourishment from what surrounds us. This for I do not to criticise anybody because I understand the joy of expanding, although I think you should always keep conscience and sincerity.
-How worked the collaboration with Furla?
Furla wanted to bring further the partnership between the company and its art Foundation. I started to test the project that will continue with other artists who participated in the award.
-How did you work on it? Did you first design the accessories or first you came out with the idea of using the body for the shooting?
First came the campaign then we realised that was very strong and compelling and we have decided to create more contamination between communication and the concrete aspect of sales.
Sissi showed also at Villa Celle (one of my favourite art collections in Italy – visit it if you have the chance) and did a cover for Kult Magazine that I will show you when I find it!
And you what do YOU think about all this?
julikafrombudapest
