Design Catwalk
Ferré’s unique exhibition


Finally an exhibition dedicated to the memory of Ferré, the architect of Fashion, an almost forgotten genious (in such a short time!). It is still on for a couple of weeks in Prato, city of textile heritage in its
Museo del Tessuto co-organized with the Gianfranco Ferré Foundation and curated by Daniela Degl’Innocenti.

Ideated to focus attention on the designer’s exquisite sartorial poetics, this exhibition wants to deliver a deep understanding of the white shirt, true paradigm of the Ferré style, thanks to an itinerary that on multiple levels highlights a vision remarkably rich in innovative design elements and enthralling creative interpretations.
A constant presence throughout his career, the white shirt became for the designer in the “lexicon of contemporary elegance” a supreme “hallmark” of his style.

Aiming to give force to the figurative languages intrinsic to Ferré’s imaginative rethinking of the shirt, the exhibition plays evocatively with an impressive array of corollary materials: sketches and drawings, technical details, photographs, advertising and editorial images, videos and installations.

juliana de nicola


juliana de nicola. Senior Fashion and Art Editor
Juliana is an italian-austrian artist and designer. After academical art-studies and fashion Ba she started working as a free-lance in fashion business covering different roles to feed her curiosity, while her personal projects are growing out of her mouth and ears restless. She was born in Vienna in the past century, loves her savage dogs, lives now in Florence, and travels every time she can.


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