Franca Sozzani . Pure elegance

Massimiliano Bizzi . White team

Fedor Vozianov

Alessandro Dell’Acqua

Michael Tetteh Nartey and Alexander Helle . Norwegian Rain

Vivì Ponti . Vivetta

Alain Quilici

The designer Alessandro Dell’Acqua has selected and awarded Crown Leather as one of the emerging designers
of  the event “INSIDE WHITE”.

The project “WHITE  and VOGUE Introduce” has been protagonist of a party held at the Grand Hotel et de Milan organized for about 400 people among which the editor of Vogue Italy Franca Sozzani, Alessandro Dell’Acqua, and some of the designers selected: Fedor Vozianov, Michael Tetteh Nartey and Alexander Helle of Norwegian Rain, Alain Quilici and TÔ Long-Nam. The Italian Martina Grasselli has been selected for her collection of jewels COLIAC.

Julikafrombudapest: Hi Vivetta, I met you first back in university days but we never had the chance to really get to know each other. But since the first collection pieces I saw come out I loved your brand so much, and I started following you on your fan page and facebook profile. It felt nice to read you spontaneous feelings about your professional life changes, of some happiness, if you allow me to say that, coming from the realization of mental and physical work and also inspiring collaboration with friends of similar sensibility (Ilenia Corti Ed). How really were the last 2 years? Is it really fun?

Vivetta: The first steps were hard: my first collection was not produced: I gave it to a showroom that did not sell even one piece. Anyway I didn’t lose heart and I went on. In 2008 I won who’s next (premiere classe), fresh lounge competition and gained so the possibility to participate for free at the trade show in september that year; there my first clients and Vivetta met and the story started.
I sacrificed a lot and I still do it but it is fun. Every day something new happens and I start to be recognized by people of the fashion system that makes many things easier. Selling in Italy is more difficult; the buyers aren’t as open minded and fresh as the international ones. I love my job but I know I would not do this for someone else; I work at night, there’s no weekend of course because sat and sundays the manufacturers and clients are closed and I have my time to concentrate on researching and designing the collection.
Peaches showed interest for my collection and wanted to see some new pieces for NY fashion week and for her program at NylonTv, so I seazed the opportunity and having her for real customer I asked Peaches if she wanted to pose for my advertasing campaign. She accepted and I gave her some pieces she liked! I asked Ilenia (www.vernissageproject.com) for help, ’cause even if she’s not a professional photographer we have a great creative harmony, and we decided to involve Loulou Androlia (www.louloulovesyou.com) for her beautiful bows and started shooting in a cheap and creepy hotel in London: it was an adventure, we lost the return flight to Italy but we did it.

Here pics of her a-w 2011 collection and the great advertising campaign with model Peaches Geldof and concept by Ilenia Corti; one image of her first shooting where I love also the set; and mother and daughter as “Comptoir des Vivettas”.

p.s: Vivetta is offering an internship in Milan: skills in hand drawing, draping and/or pattern making needed. accurate, punctual, cat lover. send message for info (no cv) to vivetta.ponti@gmail.com

Julikafrombudapest

This post was submitted by juliana de nicola (julikafrombudapest).

An interesting combination that may define Carlos Miele contemporary collection.
During a Pr event held in the magic atmosphere of the brand Meatpacking flagship store, the designer muse Lauren Remington Platt styled the collection shooting. A group of shining models featured stylish yet casual cocktails dresses, fluo make up and beaded stilettos.

Thanks to Emilia from Carlos Miele Ny Pr office who gave us a few insights on the brand; such as the launch of Bio Denim, exclusively produced with excess fabric.

Elodie

On saturday the 27th of February I arrived in Milan for the upcoming White show and decided to have a look at this mini show/market hosted in via tortona area as well. I always look for veryvery newcomers that can some times be very dreaming and free-ones, sometime just having fun, sometime having clear ideas and commercial spirit, sometime hobbyists.
In a not very friendly surrounding without light and information at the entrance -situation that in Italy is sometimes better than nothing but should not- many girls had their projects on display. I’m reporting with pics about the nostalgic accessories with Mario Bros and friends by Lady Pix with her collection Pixel Bling, the funny cowboy-owls by Caroline e Sara, the sweet plastic-lace/cake-tablet like bags and necklaces by Coseatre, the dj’s first-need instruments by LazyLeti and the onandon street wear collection with subtle and really original and feminine prints: an essay of what the upcoming summer collection inspired on tarot’s graphic will tell us about our future.
Julikafrombudapest

This post was submitted by juliana de nicola (julikafrombudapest).

The Italian designers Natacha Talay and Ilaria Lepore started their own sleek and sophisticated brand, Synthagma. Here are some pics shot at Pitti Uomo and from their website.

Ariko

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Really cute puppets for for Mango’s adv campaign . Studio Garrigosa

Jo Meyer

Some cool outfits seen at MyOwnGallery Burqa/Today Tomorrow’s vernissage, Milan . Me with Alex

Morethanlove

Here an other spot, opened in 2007 and now very busy during vernissages. The direction offers interesting themes and this time it is about the role of the disappearance of image and its role as a vehicle for the depiction of truth. a group of artist explore this vision: first all Gerhard Richter with his paintings and than Banci, Breslin, Gormley, Hiorns, Nanxing, Short and Tillmans – different nationalities and different techniques. I went through the images still with my latest obsession that makes prints out of everything and hunting for people depicting their truth.

Strozzina

Julikafrombudapest

This post was submitted by julikafrombudapest.

Vintage Selection Fair @ Leopolda Station, Florence, during Pitti Immagine.

Ariko

On the right Ray Shubhankar

IFB audience

Gala Darling

On the right BrianBoy

Susie Lau

Bryanboy, Imran Amed

Diane Pernet

Tavi, Phil Oh.

On Monday I joined around 300 fashion bloggers of all nationalities for the Evolving Influence Fashion Blog Conference hosted by Independent Fashion Bloggers in New York.

Different panels about blog ethics, how to make a business out of blogging, the future of fashion blogging saw popular names like Tavi Gevinson, Susie Lau, Bryanboy, Phil Oh, Imran Amed, Diane Pernet, Mary Scherpe lively interact with online fashion gurus, entrepreneurs and traditional fashion editors

A few hot lines you should not miss:
Ray Shubhankar – Gstar Global Brand Director – ‘blogs make fashion democratic, create a bridge between the runaway and the backstage..  I like the idea of mass individuality which comes from writing on the web about for example personal style…the blogs are the new avenue of the style magazines…antibranding belongs to the blog world’.

Tavi Gevinson – Style Rookie – ‘ You can write about what you care about. There’s always someone who also really loves, like, Seinfeld as well as dead dolls, as well as Prada’

Mary Scherpe – Stil in Berlin – defended the fact that there is nothing wrong if bloggers as well as editors accept ‘gifts’ they receive from fashion houses.

Diane Pernet – A Shaded view of Fashion – about her unique hairstyle: ‘it has no particular meaning, that’s just the way I am’

Imran Amed, the Business of Fashion told us the story of the telephone calls he had from Gucci and Burberry press offices after he published the results of Art of trench vs Gucci Eyeweb poll.

Evolving Influence

Elodie