Design Catwalk
Etudes Studio: when creativity is in all fields

I find it so inspiring when creatives of different fields join together to create something new and full of references, like in the case of COAL project we recently talked about.

This is the case also of Etudes Studio, formed in 2012 by Jérémie Egry and Aurélien Arbet: based in New York and Paris the studio creates and produces clothing lines, art books and offers creative direction services.

I was amazed by their second menswear collection, SS13. Here is what they say about:

Unknown islands, life through super blue-tinted lenses, and sunburns. 
The Canadian artist Robin Cameron and Etudes reflected together on the idea of color and pattern, which resulted in an improvised oil pastel print. This canvas plays freely in the field of abstraction as it puts into motion naïve and raw shapes. It is a spontaneous work of art that evokes movement and cartography. Looking at it attentively, one can perceive an illustrative map of fragmented islands seen from the sky. The pair of sunglasses conceived jointly with the Italian brand Super adds a colored filter to the collection. The idea behind this new collaboration sits on the concept of monochromatic Blue. A hundred pairs have been hand made in Italy with Zeiss lenses. Last but not least, the collection gains from its collaboration with artists such as Brea Souders, Estelle Hanania, Ana Kras and Jennilee Marigomen who share one common feature: that of being a woman. Each chosen image invites us to evaluate the importance of light in our everyday life.

I think that all their easthetic wouldn’t be complete if the studio wasn’t based both in NY and Paris: the taste, the colour sense, are very European yet the easy feel and the coolness are typically contemporary American. I’m really looking forward for the next collections: in the meantime, you can see some AW 13-14 preview here.



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