Stripes, dots. That’s what you’re always requested to do when working for a fashion brand, because “stripes and dots are easy – and sell”. The tricky thing is that the marketing manager that usually asks for such things want them made “in a different way”, so you have to find new, exciting ways to design a striped tshirt, that’s still basic (it sells!) but “with a twist”.
I would show all the marketing managers I know ”Visual Illusion Through Textile”, the S/S 2013 graduation collection of Emily Seul Ki Uhm, a Korean designer who recently completed her Masters from London College of Fashion.
Emily made a very clean and clever collection based on volumes and the juxtaposition of strong colour blocking and stripes and polka dots, placed in different, interesting ways. The patterns create a different surface, making the project really tactile, and the layering of the garments plus the sheer fabrics together with stiff one creates a dynamic effect, even with very linear shapes. I love the stripes placed on one side of the garment, that make it look different if you look it from the side, as if the volume itself was modified, by the effect of an optical illusion.