Do you Comeforbreakfast?
Lately I’ve started to make appointments with my friends for breakfast in a nice cafe or a pastry shop; it is so sweet to have time in the morning and not to meet your friends at night, carrying on your shoulders your work problems and usually speaking of what you have done instead of what you will do. Meeting in the morning is for optimistic people that I imagine with a relaxed attitude towards the future.
Comeforbrakfast’s reflects this image in it’s fabrics, colours and look book choices. No fashion anger but fashion hugs….
Fleece, sliding printed fabrics, soft jersey and easygoing nets are used in the summer season after the sweet and cheering winter knits and the almost uncutted wool cloth with shaped leather pieces.
Antonio and Francesco, the to “comers“, started printing Antonio’s illustrations on tshirts and focusing a lot on the concept and the image they wanted to recreate. They state themselves that their collection has balance between modern fits with a nearly industrial look comfortable fabrics, cuts and details. Space for hidden thoughts is left only on prints that feature from phobic fears to flowers, from the world of the woods to the close-up on the details of the bark of trees, decomposed and recomposed in graphic organic and mechanical.
Here the esclusive interview for DC:
J:I have many friends in Italy who started their own lines and I know the difficulties that you have to face; How did you get the courage and confidence to start? What where your previous experiences?
CFB: Rather than speak of courage, it was true recklessness. Everybody said we were fools when they heard we wanted to create something of our own, the only word that was repeated at least 20 times a day was “crisis.” But we are two very determined and stubborn people, and so, very slowly, we created what we now define our small company.
Francesco and I actually come from two different backgrounds, I have designed for Italian and foreign brands as a freelancer while he worked as a sales manager for a leading Italian accessories company; at first it was very difficult to combine these two different personalities, but We finally managed it and the union was successful.
J:What are the future evolutions in your brand? How do you decide what image you want to recreate in you lookbooks?
How do you research?
CFB: We are now launching a capsule collection of accessories that we started in SS12, it worked so in the next few seasons we will expand the range of accessories COMEFORBREAKFAST. In the first season we have worked with photographers and stylists that we value and are we were always super happy with the results obtained. It all start from the research and confrontation on the collection’s themes that happens between us and our collaborators. After the garments design and the choice of fabrics and prints the rest comes from its own, almost instinctively.
J: How did you find your space in italian market and the its fashion scene and how do you relate to the international buyers?
CFB: Since the first season we decided to deal directly with the distribution by setting appointments with Italian and international buyers at our showroom in Milan. We are pleased to be re-elected year after year although this is a very difficult time for the industry; but perhaps it has always been for self-financed brands like ours.
J: Do you have other friends who do brands which you estimate and you would suggest to DC readers?
CFB:_Alain Quilici, is a footwear designer and my best friend, I respect his work and he really makes beautiful things.
J: Give us some personal insider tips of a city you love (anywhere in the world) …
CFB:We love the north of Europe (Oslo, Copenhagen, Antwerp); for shops I would suggest Spiga2 in Milan because it supports and buys only emerging brands; seven in NY for its constant research; Restir in Japan; Walter Van Beirendonck in Antwerp; for restaurants and museums the list would be infinite….
julikafrombudapest
