BlessThatDress: a “vintage brand”
Chatting with Barcelona based Marisol Simo about Blessthatdress, my friend Aircompressor (Valeria, fashion designer from Perù, Italian origin, living in Barcelona too) brought up some considerations about creating an identity through clothes.
-Blessthatdress is a “vintage Brand“, not only a shop. The clothes all come from Spanish stockhouses, and the shop’s image is reinvented as a brand would do: Marisol brings back to life clothes, creating for them an imaginative frame, a whole world with a big hand coming from Ana Cuba.
- Here is Aircompressor’s interview:
how was Blessthatdress born?
It was a result of my love for vintage clothes and my design and fine arts background.
I’ve always worked on projects related to fashion design and photography, so that’s how ‘blessthatdress’ idea came about.
how would you describe the btb girl?
Right now I’m working on a market research, something I didn’t have a clue about, so I’m just starting to understand this question. I think customers that buy clothes from btb are mostly people that like vintage but are not able to dig into massive piles of used clothes and select them by themselves, or maybe what they found in their experience were clothes in bad condition or too expensive: so what I offer is an alternative to all of this, a product in perfect condition, practically brand new and still with a total unique identity.
While doing this market research what came out was that a 90% of my customers were looking for exactly this, a different approach to vintage clothes.
how do you select your clothes?
Right now I’m focusing on the 60’s and 70’s, I think there are more people that identify with this period, not only as a trend but also as a lifestyle: the music they like, how they see life,
Right now I’ve got a little bit of the 50’s and 40’s as well, which is really hard to find.
Everything I’ve got comes from stock houses, that might come from stores that are closing due to the recession, or family business stopping ’cause the new generation won’t take over, old factories that might be closing ’cause the production was moved to another country.
Vintage will always have the advantage of being unique and giving a unique identity to anyone who wears it; it’s attractive to people away from the standardization typical of the multi brand chains; brands that put your style in the same big bag with all other people not only around you but of the entire world. (Sharing something is not bad let me say, but fashion gets interesting through differences, let me say this at least…:julika)
These clothes are unique not just for their shapes and patterns but also for the way they were produced; back in those days there was no huge mass production like today, (almost) everything was made with love and in small quantities, maybe in smaller factories or ateliers.
which is your favourite piece in a wardrobe?
The dress, I would say: it is the garment by excellence, it’s feminine and delicate.
Vintage not only makes you look different, it makes you also feel different; and right now, the way things are, that’s great value anyone could appreciate.
julikafrombudapest
