Design Catwalk
Aitor Throup for Everyday Robots
Aitor Throup was born in Buenos Aires, Argentina in 1980. In 2006, he completed an MA in Fashion Menswear at the Royal College of Art in London.
Aitor’s design process is centred around innovative methods of design and construction, in particular a construction process which utilises his own sculptures of the human body as a system for blocking garments.
The well respected fashion journalist Tim Blanks has cited him as one of fashion’s most influential people. Among the infinite collaborations with international fashion brands, Aitor Throup was appointed Creative Director of British rock band Kasabian, resulting in the designer’s music video directorial debut for the band’s song ‘Switchblade Smiles’.
In his latest work Aitor has been chosen by Damon Albarn to realise all the creative work around his new album Everyday Robots release.
The resulting artwork and video reflect Albarn’s interest in the tension between nature and technology, as well as the significance of him releasing his first ever solo work. “I think the idea of identity with him is a really interesting one because he is so identifiable, but all his projects have never been solo in a traditional sense,” continues Throup. “So the idea of giving him an identity, as a brand almost, is quite challenging. But it was throughly enjoyable.
Everyday Robots is released by Parlophone on April 28, and features contributions from Brian Eno and Bat For Lashes. More on Aitor Throup’s work can be seen at

Aitor Throup was born in Buenos Aires, Argentina in 1980. In 2006, he completed an MA in Fashion Menswear at the Royal College of Art in London.

Aitor’s design process is centred around innovative methods of design and construction, in particular a construction process which utilises his own sculptures of the human body as a system for blocking garments.

The well respected fashion journalist Tim Blanks has cited him as one of fashion’s most influential people. Among the infinite collaborations with international fashion brands, Aitor Throup was appointed Creative Director of British rock band Kasabian, resulting in the designer’s music video directorial debut for the band’s song ‘Switchblade Smiles’.

In his latest work Aitor has been chosen by Damon Albarn to realise all the creative work around his new album Everyday Robots release.

The resulting artwork and video reflect Albarn’s interest in the tension between nature and technology, as well as the significance of him releasing his first ever solo work. “I think the idea of identity with him is a really interesting one because he is so identifiable, but all his projects have never been solo in a traditional sense,” continues Throup. “So the idea of giving him an identity, as a brand almost, is quite challenging. But it was throughly enjoyable.”

Everyday Robots features contributions from Brian Eno and Bat For Lashes.

via Creativereview

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Morethanlove . Creative director and Editor in Chief
She’s born in the same day of the fashion icon Diana Vreeland, she covered the role of communication consultant for both national and international fashion brands, Enza is Design Catwalk Digital Director and founder, her work as Art Director includes the likes of: Lacoste, Ermenegildo Zegna, Grand Hotel et de Milan, Digital director for WHITE Fashion show.

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