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Adidas Originals blue label collection A.039

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For the spring/summer 2010 season, adidas Originals introduces its new blue label collection named “Originals A.039”

The new collection is based on adidas Originals’ strong roots, iconic styles and well-established 3-Stripes mark in combination with contemporary design presented by quarterly offers in spring/summer 2010. Its first quarter offer is characterized by subtle colours and sophisticated looks and cut lines. Highlights are the “Oversized Fabric Mix Tee” with an archive-inspired triangle insert in the front for women or the “Crew Argyle Sweater” in fine gauge cotton knit for men.

Products in the second quarter have a more collegiate approach with brighter colours, colour block and collegiate graphic elements brought to life on styles such as the archive-inspired “Hooded Cape” for women, an ultra-light nylon hooded windbreaker for women in a fashionable cape, or the “Notebook Check Short” for men with its unique notebook-inspired printed poplin.

Jo Meyer

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